People will be encouraged to Visit Erewash as part of an Erewash Borough Council led project.

The aim of the project is to boost the profile of Erewash and its existing attractions, including the promotion of its outdoor trails. The scheme is one of a number of projects being rolled out by the council over the next two years following a successful bid to the Government’s Shared Prosperity Fund.

Erewash is thought to often be overlooked as a destination for day trips from the surrounding areas of Derbyshire and Nottinghamshire. The council will be researching and running a marketing campaign to promote the borough’s rural leisure and recreational attractions and realise its potential as a day trip destination.

Councillor Bryn Lewis, Lead Member for Town Centres says:

“Erewash is home to many quality visitor attractions as well as some beautiful green spaces, countryside and waterways, such as the Erewash Canal, Bennerley Viaduct and the Nutbrook Trail. This campaign will shine a light on these places and inspire more people to visit and enjoy everything our fantastic borough has to offer.”

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills.